News of our key services for the medical and pharmaceutical industries are provided below:

The inaugural session of the Good CME Practice Group was held following the 2nd annual meeting of the European CME Forum, 18-19 November 2009 in London, and focussed on how education providers can demonstrate competency when developing CME programmes, implementing Good CME Practice through transparent relationships and appropriate standards.

A new KeywordPharma Conference Insights report, written by Elizabeth (Liz) Wager and reviewing the 7th Annual Meeting of the International Publication Planning Association (TIPPA) held in San Francisco, CA, USA, 15-16 June 2009, has been published in September 2009 and is now freely available to download at www.keywordpharma.com/tippa2009/ with the compliments of Adis, a Wolters Kluwer business.

New service at www.NetworkPharma.tv started in June 2009 with Webcast and video interview about GPP2: New Good Publication Practice.

www.ePharmaROI.com was launched in May 2009 to provide details of the brand new report by Dr Andree Bates of Eularis, entitled How To Harness The Power Of Social Media In Pharmaceutical eMarketing. Dr Andree Bates explains how eMarketing can be a challenge. However, with some company initiative, firm goals and insider knowledge provided by this report, marketers can also find eMarketing to be an empowering opportunity for their brands.

The Publication Plan LinkedIn Group was launched in April 2009. This Group is freely accessible to everyone involved in medical and healthcare publication planning. Help us build a valuable resource for, amongst others, medical writers and communications professionals, pharmaceutical industry managers, medical journal editors and publishers. The group complements the web site at www.thepublicationplan.com.

The MedComms Networking LinkedIn Group was launched in March 2009 intended for members of the UK MedComms Networking Community based around the web site at www.MedCommsNetworking.co.uk and is intended to encourage further dialogue and to directly complement the other Community activity.

Follow us on Twitter - @NetworkPharma was launched in February 2009.

The second meeting of the European CME Forum will take place in London, 18-19 November 2009. Details about the programme and the event's supporters, are available at www.europeanCMEforum.eu. This event grows on the successes of last year's meeting; bringing together the key stakeholders in European CME to discuss the current status, latest developments and future outlook of CME in Europe. The event is being organized by NetworkPharma in collaboration with European CME experts, Siyemi Learning. Registration is now open.

www.pharmaprelaunchroi.com was launched in November 2008 to provide details of the brand new report by Dr Andree Bates of Eularis, entitled Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success. Dr Andree Bates examines the concept and components of effective pre-launch planning and analyzes the environment for Pharmaceuticals today in efforts to understand why comprehensive planning for launch is increasingly important in determining ROI.

The first meeting of the European CME Forum took place in London, 4-5 November 2008 and was a great success. Details about the programme and the event's supporters, are available at www.europeanCMEforum.eu.The aim of the meeting was to bring together the stakeholders of CME to better understand each others’ roles and ambitions for European CME. During the meeting experts reviewed the current picture of CME across Europe and how it is developing both on national levels and from a pan-European standpoint. The event was organized by NetworkPharma in collaboration with European CME experts, Siyemi Learning and we are now planning together how to develop the initiative.

www.ThePublicationPlan.com was launched in July 2008. This is a freely accessible online resource for everyone involved in publication planning. Help us build the site into a valuable resource for, amongst others, medical writers and communications professionals, pharmaceutical industry managers, medical journal editors and publishers.

www.GenericsDefenseStrategies.com was launched in June 2008 to provide details of the brand new report by Dr Andree Bates of Eularis, entitled How to Plan an Effective Generics Defense Strategy: Planning, Tactics and Implementation. The report analyzes the most effective legal, reformulation and marketing strategies to counteract the generic threat and details the benefits of an integrated brand defense strategy.

www.PatientAdherenceROI.com was launched in March 2008 to provide details of the brand new report by Dr Andree Bates of Eularis, entitled Ensuring Profitable Patient Adherence Programs: Using Analytics and Metrics to Improve the Bottom Line. This report examines adherence among today's Pharmaceutical consumers, analyzing the statistics, clinical costs, and reasons for non-adherence.

www.PharmaIndustrySFE.com was launched in November 2007 to provide details of the brand new report by Dr Andree Bates of Eularis, entitled Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?. Sales force represents the largest spend in sales and marketing and yet, study after study show that the returns gained from this spend is not particularly strong. Dr Andree Bates uses market data and case studies as evidence to argue the case.

Are you working in or around Medical Education, Communications or Publishing? We've started an initiative in Oxford to encourage networking opportunities. This has quickly attacted interest and participants from much further away and activities are now getting underway in Cheshire and London. All welcome. Check out www.MedCommsNetworking.co.uk for more information.

www.PharmaMarketingROI.com was launched in January 2007 to provide details of the brand new report by Dr Andree Bates of Eularis, entitled Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line. This is the must-have guide for 2007 for all pharmaceutical industry marketers. Written by Dr Andree Bates, this report analyses the different methods being used by the pharmaceutical industry such as ROI, promotional response models, econometrics and predictive algorithms and the pros and cons of the different approaches.

ThePharmYard provides instant access to a unique database of specialist information which is particularly relevant to individuals working within the medical and pharmaceutical industries around the world. Titles from a diverse range of independent publishers are available to purchase in electronic document format for immediate access. Details can be accessed at www.ThePharmYard.com

Written by pharmaceutical industry specialists, KeywordPharma publications are designed to be authoritative, relevant, succinct and helpful to pharmaceutical industry executives in their day-to-day work and in their longer term career development. Available to purchase individually as e-documents, they build into a specialist knowledge library for everyone working in and around the global pharmaceutical industry. Details can be accessed at www.KeywordPharma.com

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Telephone +44 (0) 1865 865943 Email: support@networkpharma.com