Our key services for the medical and pharmaceutical industries are as follows:
New service at www.NetworkPharma.tv starts
with Webcast and video interview about GPP2: New Good Publication Practice.
www.ePharmaROI.com was launched in May 2009
to provide details of the brand new report by Dr Andree Bates of Eularis, entitled
How To Harness The Power Of Social Media In Pharmaceutical eMarketing.
Dr Andree Bates explains how eMarketing can be a challenge. However, with some company initiative,
firm goals and insider knowledge provided by this report, marketers can also find
eMarketing to be an empowering opportunity for their brands.
The second meeting of the European CME Forum will take place in London, 18-19 November 2009.
Details about the programme and the event's supporters,
are available at www.europeanCMEforum.eu
This event grows on the successes of last year's meeting; bringing together
the key stakeholders in European CME to discuss the current status,
latest developments and future outlook of CME in Europe.
The event is being organized by NetworkPharma in collaboration with European CME experts,
Siyemi Learning. Registration is now open.
www.pharmaprelaunchroi.com was launched in November 2008
to provide details of the brand new report by Dr Andree Bates of Eularis, entitled
Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success.
Dr Andree Bates examines the concept and components of effective pre-launch planning
and analyzes the environment for Pharmaceuticals today in efforts to understand why comprehensive
planning for launch is increasingly important in determining ROI.
The first meeting of the European CME Forum took place in London, 4-5 November 2008
and was a great success. Details about the programme and the event's supporters,
are available at www.europeanCMEforum.eu
The aim of the meeting was to bring together the stakeholders of CME to better understand each others’
roles and ambitions for European CME. During the meeting experts reviewed the current picture of CME
across Europe and how it is developing both on national levels and from a pan-European standpoint.
The event was organized by NetworkPharma in collaboration with European CME experts,
Siyemi Learning and we are now planning together how to develop the initiative.
www.ThePublicationPlan.com was launched in July 2008.
This is a freely accessible online resource for everyone involved in publication planning.
Help us build the site into a valuable resource for, amongst others, medical writers and communications professionals,
pharmaceutical industry managers, medical journal editors and publishers.
www.GenericsDefenseStrategies.com was launched in June 2008
to provide details of the brand new report by Dr Andree Bates of Eularis, entitled
How to Plan an Effective Generics Defense Strategy: Planning, Tactics and Implementation.
The report analyzes the most effective legal, reformulation and marketing strategies to counteract the generic
threat and details the benefits of an integrated brand defense strategy.
www.PatientAdherenceROI.com was launched in March 2008
to provide details of the brand new report by Dr Andree Bates of Eularis, entitled
Ensuring Profitable Patient Adherence Programs: Using Analytics
and Metrics to Improve the Bottom Line.
This report examines adherence among today's Pharmaceutical consumers,
analyzing the statistics, clinical costs, and reasons for non-adherence.
www.PharmaIndustrySFE.com was launched in November 2007
to provide details of the brand new report by Dr Andree Bates of Eularis, entitled
Pharmaceutical Sales Force Effectiveness Metrics:
Are You Measuring the Wrong Things?.
Sales force represents the largest spend in sales and marketing and yet, study
after study show that the returns gained from this spend is not particularly
strong. Dr Andree Bates uses market data and case studies as evidence to argue the case.
Are you working in or around Medical Education, Communications or Publishing?
We've started an initiative in Oxford to encourage networking opportunities. This has quickly attacted
interest and participants from much further away and activities are now getting underway in Cheshire and London.
All welcome. Check out www.MedCommsNetworking.co.uk for more information.
www.PharmaMarketingROI.com was launched in January 2007
to provide details of the brand new report by Dr Andree Bates of Eularis, entitled
Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing:
Using Analytics and Metrics to Improve the Bottom Line.
This is the must-have guide for 2007 for all pharmaceutical industry marketers.
Written by Dr Andree Bates, this report analyses the different methods being used
by the pharmaceutical industry such as ROI, promotional response models,
econometrics and predictive algorithms and the pros and cons of the different approaches.
ThePharmYard provides instant access to a unique database of specialist information
which is particularly relevant to individuals working within the medical and pharmaceutical industries
around the world. Titles from a diverse range of independent publishers are available to purchase in
electronic document format for immediate access. Details can be accessed at www.ThePharmYard.com
Written by pharmaceutical industry specialists, KeywordPharma publications
are designed to be authoritative, relevant, succinct and helpful to pharmaceutical industry executives
in their day-to-day work and in their longer term career development. Available to purchase
individually as e-documents, they build into a specialist knowledge library for everyone
working in and around the global pharmaceutical industry.
Details can be accessed at www.KeywordPharma.com
In the meantime, for help or more information about these or any of the other services
NetworkPharma Ltd, 89 Oxford Road, Oxford, OX2 9PD, UK
we own or manage, please contact Peter Llewellyn, Managing Director, directly.
Telephone +44 (0) 1865 865943 Email: support@networkpharma.com
Last updated June 2009